Image Building
Image Building · 01. October 2016
Branding is something every company should be doing. Unfortunately, most are doing it poorly because they approach branding from a marketing perspective only — rather than an enterprise-building perspective — or fail to take the different levels of branding into account. The basic levels of branding are visual impression, verbal impression, physical impression and personal experience. The visual image is what you see, such as graphics, logo, colors, etc. The verbal impression is achieved...
Image Building · 01. October 2014
If you want to be considered the best in your industry, seeking awards for your business should be a part of your strategy. Award-winning companies are viewed as more credible, stable and worthy of patronizing. Many business owners do not realize the number of opportunities that exist for a business to be named among “the best” or where to begin to identify them.Google can easily open your eyes to the world of awards in your industry and marketplace. Winning awards can become a competitive...
Image Building · 01. September 2014
In working with various entrepreneurial and small business clients, I have noticed a trend that beckoned to be explored further. Let's face it, business owners work hard in their businesses. So hard, in fact, that sometimes their vision can be clouded and their ability to make decisions can be stymied due to feeling attached to aspects of their businesses that are no longer serving them well. This "hanging on" tends to always boil down to an emotional attachment that derails strategic business...
Image Building · 01. November 2012
Whether the excuse is not enough time, not enough money, or not enough know-how, small business owners determine public relations cannot be a part of their company’s marketing mix, while being secretly envious of those who are getting coverage. Additionally, when a business begins to realize exposure from their PR effort, the results are not being fully leveraged in all the ways they can benefit the business. Consider these ways you can leverage news and exposure to have exponential impact...