When it comes to running a business on either the operations side or the marketing side, too many business owners do a poor job of effectively monitoring the income aspect of their business. Hard to believe, I know, but I see it all the time. Part of the problem is that income is only viewed from a monetary standpoint. Critical activities and functions within the business that can actually impact money coming in can be ignored or are not given the attention deserved. Many who know me have heard...
Nothing can be more frustrating for a business owner than to put immense time, energy and effort into building a business, only to realize that the effort is not paying off. Not only are the results desired not occurring, but the results garnered are heading the business in an undesirable direction, in spite of what was believed to be the right course of action. In working with small businesses through the years, I have noticed missteps that lead them down a misguided path, even though the...