Confidence Building · 01. May 2015

You may have heard the cold call statistic that it could take as many as 100 phone calls to get one meeting. That statistic has been around since cold calling was in its heyday. But at a one percent return on your time investment, are those odds really working in your favor? After all, wouldn't it be better to have odds that would actually give you the probability of converting that prospect into an actual customer? Over more than 30 years working with businesses, I have tracked what I like to...