01. October 2013

Part I of II - In the next two columns, I am going to explore the mentalities behind how your customers or clients are shopping for your services and products and then buying them. Most people associate the idea of shopping with a consumer/retail experience, but this is short-sighted.Anyone seeking to buy is in a shopping mode before they are in a buying mode. Understanding this and the type of shopper you are dealing with can help you better convert them to buyers. 1. Window Shopper: Window...