Next Level Strategy · 15. March 2023
Do you have a strategy that is truly protecting and nurturing the best interests and opportunities for your company?
Value Building · 01. August 2016
Speed of change is the new norm in building a business. Agility is critical to growth and even more critical to value-building, sustainable growth. If you are not strategically building your business based on this fact, you are already falling behind. Your company's ability to scale is contingent on four critical success factors. Effectively aligning and leveraging its Intelligence Quotient (IQ), Emotional Quotient (EQ) and Velocity Quotient (VQ) will directly impact your ability to realize a...
Value Building · 01. January 2016
I often refer to a strategy as an umbrella over a business. As you launch into 2016, do you have a strategy that is truly protecting and nurturing the best interests of your company? I am so adamant about the need for business owners to truly understand the powerful impact a strategy can have on a business, that strategy and business planning have been the subject of my last three columns. Your strategy should be the foundation from which you ensure sustainability and continued growth, as well...
Value Building · 01. March 2015
Over the past several months, I have witnessed buy-sell agreements fall through in businesses because of unanticipated developments that converted an appealing opportunity into a calamity of hidden surprises that ultimately killed the deal. As more and more Baby Boomer business owners are looking toward selling what they have built over the years, as well as Boomers ready for a second chapter in their lives, willing to invest in a business venture, it is important to be fully aware of some of...
Momentum Building · 01. November 2014
Is your business implementing a marketing effort or a marketing strategy? I was inspired to write this column after continuing to see a pattern in what I would classify as the top five band-aids companies use with the belief that their sales will skyrocket or when a desperate need for sales exists. Using a "Band-Aid" to resolve any type of a problem is an American idiom for a temporary solution or something that seems to be a solution, but has no real effect. If you are frustrated by a lack of...
Customer Building · 01. November 2013
Part II of II - In the last column, I helped you understand the different shopping mentalities of a customer or client. Now that you have had some time to analyze these different shoppers within your own business, you can better understand how to turn shoppers into buyers through understanding a buyer’s motivation factors. 1. Impulse Buyer: Impulse Buyers are exactly as described. They will purchase on a whim out of a perception of immediate need, convenience or instant gratification. There...
Value Building · 01. September 2013
Too many business owners are broadsided by the fact that the company they have put their blood, sweat and tears into is not worth what they emotionally believe it should be worth when considering selling or being bought out. When the company was built on solid principles and values, and has realized good profits and steady growth, it begins to make the owner wonder why they put so much of themselves into building the company for such little return when ready to cash out. However, that may be...
Profit Building · 01. August 2013
In a radio interview with a show called Uncommon Giving, I was interviewed along with the CEOs of two companies featured in my book, 50 Marketing Secrets, to discuss the link between profitability and charitable giving. Both of these companies were in industries that had been severely impacted by the Great Recession that occurred between 2007 and 2010, and yet they each realized triple-digit growth. When being interviewed recently, they confirmed that each had continued to grow their charitable...