Value Building · 15. March 2018
When it comes to running a business on either the operations side or the marketing side, too many business owners do a poor job of effectively monitoring the income aspect of their business. Hard to believe, I know, but I see it all the time. Part of the problem is that income is only viewed from a monetary standpoint. Critical activities and functions within the business that can actually impact money coming in can be ignored or are not given the attention deserved. Many who know me have heard...
Next Level Strategy · 01. November 2015
Part I of II - As we near the end of another year, midway through fourth quarter in a calendar fiscal year, how are you feeling about your business as a whole? How are you feeling about your business strategy and where it is leading your company? Is it not reaping the results you had hoped? Do you even have a strategy in place or are you taking it day by day hoping what you throw out there works? If you think a strategy is merely trying various tactical things, it is time to graduate your...
Image Building · 01. September 2014
In working with various entrepreneurial and small business clients, I have noticed a trend that beckoned to be explored further. Let's face it, business owners work hard in their businesses. So hard, in fact, that sometimes their vision can be clouded and their ability to make decisions can be stymied due to feeling attached to aspects of their businesses that are no longer serving them well. This "hanging on" tends to always boil down to an emotional attachment that derails strategic business...
Profit Building · 01. August 2013
In a radio interview with a show called Uncommon Giving, I was interviewed along with the CEOs of two companies featured in my book, 50 Marketing Secrets, to discuss the link between profitability and charitable giving. Both of these companies were in industries that had been severely impacted by the Great Recession that occurred between 2007 and 2010, and yet they each realized triple-digit growth. When being interviewed recently, they confirmed that each had continued to grow their charitable...