Image Building · 01. October 2016

Branding is something every company should be doing. Unfortunately, most are doing it poorly because they approach branding from a marketing perspective only — rather than an enterprise-building perspective — or fail to take the different levels of branding into account. The basic levels of branding are visual impression, verbal impression, physical impression and personal experience. The visual image is what you see, such as graphics, logo, colors, etc. The verbal impression is achieved...

Confidence Building · 01. May 2013

Over the past several weeks I have witnessed, advised or helped rectify numerous encounters and situations related to technology with business owners. What I have concluded is that business owners are perhaps trusting too much, don’t know enough to properly manage their Internet presence and technology, and then are left at the mercy of others at the most inopportune of times. Part of the problem is in assumptions that business owners make or because of what they don’t know that they...

Next Level Strategy · 01. April 2013

As mentioned in last month’s column, change is the new norm in today’s economy. Change viewed from an opportunities and investigative perspective can help you anticipate and effectively respond to inevitable changes versus being forced to react to them. Too often, business owners are surprised by shifts or unexpected outcomes because they were operating at a surface level of knowing what was really happening in their business. Here are five areas you should keep a pulse on so you are...