Customer Building · 01. November 2013

Part II of II - In the last column, I helped you understand the different shopping mentalities of a customer or client. Now that you have had some time to analyze these different shoppers within your own business, you can better understand how to turn shoppers into buyers through understanding a buyer’s motivation factors. 1. Impulse Buyer: Impulse Buyers are exactly as described. They will purchase on a whim out of a perception of immediate need, convenience or instant gratification. There...