Momentum Building · 01. November 2014

Is your business implementing a marketing effort or a marketing strategy? I was inspired to write this column after continuing to see a pattern in what I would classify as the top five band-aids companies use with the belief that their sales will skyrocket or when a desperate need for sales exists. Using a "Band-Aid" to resolve any type of a problem is an American idiom for a temporary solution or something that seems to be a solution, but has no real effect. If you are frustrated by a lack of...