Momentum Building · 01. June 2016
Customer Attraction/Retention: Part II of II - In Part I, I covered the key aspects that are important to gaining interest and the ultimate purchase from a prospective customer. These included: Convenience factors of location, accessibility and time; soundness of offerings and capabilities; track record in business; accuracy and reliability; and value for time and money spent. Getting a customer to purchase from you initially may seem like the most critical hurdle to leap over. However, what...
01. May 2016
Customer Attraction/Retention: Part I of II - Over 32 years in interviewing thousands of customers of clients in almost every industry, I have been able to document key factors of attraction and retention of customers that every business should pay heed to in order to realize a continually growing and loyal customer base. If you feel that you must always be pursuing new customers, chances are you are not truly understanding how successful businesses attract and keep customers through how they...
Customer Building · 01. February 2016
What does it take to excel in business today? A key area in which a business can excel against competitors, regardless of industry, is through customer service. Making it a focus to serve customers better than anyone else is becoming more and more of a priority for savvy businesses that understand what a dismal job their industry is doing as a whole. Truly exceptional businesses take this mindset to an even higher level, by focusing on not just serving their customers, but engaging them at...
Team Building · 01. July 2013
People are your greatest asset and you are dependent upon them in your business on many levels. Whether you have employees or subcontractors or are a services or products business, you cannot escape people. Your customers are people. Your employees and suppliers are people. The bottom line is a business cannot run effectively or survive without people. When you multiply yourself as the business owner times the people who work with you and for you times the people you serve, if managed and...