Momentum Building · 01. April 2017

Too often, owners and managers operate their businesses in silos that cause many opportunities to be overlooked. Accounting focuses only on accounting. Operations focuses only on operations. Marketing focuses only on traditional sales and promotion. Safety and maintenance only focuses on safety and maintenance. I could go on and on. High growth companies understand that each area of the business is a spoke on a wheel that works in tandem to truly keep opportunities flowing in and turning into...

Image Building · 01. October 2016

Branding is something every company should be doing. Unfortunately, most are doing it poorly because they approach branding from a marketing perspective only — rather than an enterprise-building perspective — or fail to take the different levels of branding into account. The basic levels of branding are visual impression, verbal impression, physical impression and personal experience. The visual image is what you see, such as graphics, logo, colors, etc. The verbal impression is achieved...

Momentum Building · 01. May 2014

I am continuously amazed how often I witness opportunities being missed, time being wasted or resources not being effectively leveraged due to a lack of initiative. While you would think this is something that is not an issue with an entrepreneur, it is more often than you think because of beliefs about what initiative is and isn't. People in general don't take the initiative they ultimately could and then wonder why they are not realizing success or progress as they had hoped. Could you or...

Momentum Building · 01. June 2013

What I love about working with entrepreneurs is that they are a continuous source of inspiration, both in their successes as well as the lessons that still need to be learned. This column is inspired by the simple shifts that can make all the difference in keeping initiatives moving, helping initiatives progress more effectively and efficiently or getting initiatives moving again. 1. Make Emails Action-Specific: When communicating by email, among the mistakes I see occurring is not having a...

Confidence Building · 01. May 2013

Over the past several weeks I have witnessed, advised or helped rectify numerous encounters and situations related to technology with business owners. What I have concluded is that business owners are perhaps trusting too much, don’t know enough to properly manage their Internet presence and technology, and then are left at the mercy of others at the most inopportune of times. Part of the problem is in assumptions that business owners make or because of what they don’t know that they...