Too many businesses, in an effort to compete, miss the mark in what it takes to truly differentiate themselves. If you are using your competition as a template for what you think you should be doing, then you will always be following, and will more likely get left in the dust of "not knowing what you didn't know."Companies that truly excel against competition are willing to put their offerings and how they approach doing business on the line. These businesses are willing to be disruptive, and...